How do you go about getting your business found on the Internet? Have you ever wondered this? It is essential to having success in business these days, as pretty much everyone uses the Internet to find the businesses they need to provide them with products and services.
The first thing you should do to get your business found on the Internet is when you choose your website domain name. If you have yet to do this, then you want to do two things.
First, you want to make sure that your domain name does not have any negative karma associated with it. If the domain has ever been used before, there might already be backlinks online pointing to it. This can sometimes work in your favor, but if the business was shady, the links might not be good ones. Even if the business was legitimate, an unethical competitor might have generated links that search engines penalize to suppress the previous owner’s ratings.
Second, try and choose a domain name that might be what people type in seeking to find you or someone like you. Exact match domains, or EMDs, come in very high in the rankings of Google and other search engines. For instance, if you are planning on your business to offer air conditioning repair in the city of Springfield, consider making your name Springfield Air Conditioning Services. It might seem bland, but it is exactly what people might search for to find AC service in the Springfield area.
Once you have a website up with a good name, do what you can to get backlinks referring people to your site. This does not only help your search engine rankings but also gives more people opportunities to find your website.
Complement this all with social media accounts that establish your business brand and reputation. Provide content people find amusing but also helpful. Anything that might get shared generates, even more, backlinks that you can use, but it also means that people are spreading the word about your business existing.
Finally, make sure your business, if it has brick and mortar physical locations open to the public, is listed on the local maps of Google and other search engines. Many people use these now, far more than phone books or calling for directions, to find businesses near them. Make sure you get good reviews on these pages while you are at it.